British bike share provider, Beryl, has hit a significant milestone of 100,000 rides completed across their schemes in the United Kingdom.
The 100,000th rider took their cycle on Monday February 10th at 7:03 am, a time when most people were still warming themselves up after the wind and rain brought by Storm Ciara.
The Beryl Bike team have reached out to the rider with a token of appreciation in helping them to reach this milestone.
The provider is also delighted to see its schemes being used as a more sustainable way of travelling, with 23% of riders saying they would have travelled by car had they not cycled with Beryl, in an end of trip survey. This amounts to 23,000 car journeys avoided already.
The innovative hybrid service first launched in Bournemouth and Poole in June 2019. It was then quickly introduced to City of London, Hereford and Hackney. The scheme will continue to grow in the coming months, expanding to Watford, Norwich and New York’s Staten Island.
The certified B-Corp organisation has held events and activities encouraging active travel across their locations. This has included a free week of travel around Christmas time in Hereford as well as a free 24 hour day pass to cycle in London.
During Hereford Free Week, in partnership with Herefordshire Council and sponsored by the Department for Transport, Beryl saw 3,800 trips completed. This boom in ridership represented a 60% increase in average daily cycle trips for Hereford, according to the 2011 census data.
Beryl CEO Phil Ellis said, “It’s been a fantastic eight months for Beryl and we’re delighted to have hit a significant milestone in such a short space of time. We’re finding that every day new customers are adopting cycling as a sustainable form of transport for short journeys.
“We’re excited about what’s to come in the next few months as we launch in new cities, develop more partnerships and welcome some warmer weather!”
Beryl Founder Emily Brooke MBE added, “The team has worked incredibly hard to achieve this and it’s a major milestone after a few short months of having our bikes on-street. As we prepare to take our service into more cities as well as overseas, it’s amazing to have this display of engagement and enjoyment from our riders across the UK!”
For more information on the Beryl bike scheme, visit beryl.cc/bikeshare/riders
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